2007 세계 100대 파워 기업 브랜드
[Millward Brown Optimor선정]
[Millward Brown Optimor선정]
1. 구글(Google)
2. GE(General Eclectic)
3. 마이크로소프트(Microsoft)
4. 코카콜라(Coca-Cola)
5. China Mobile
6. 말보르(Marlboro)
7. 월마트(Wal-Mart)
8. Citi
9. IBM
10. 도요타(Toyota)
11. 맥도날드(McDonald's)
12. 노키아(Nokia)
13. Bank of America
14. BMW
15. Hp
16. Apple
17. UPS
18. Wells Fargo
19. American Express
20. Louis Vuitton
21. 디즈니
25. 인텔
28. 질레트
29. 메르세데츠 벤츠
35. 스타벅스
36. 혼다
37. 델 컴퓨터
44. 삼성
55. 소니
60. 모토롤라
63. 나이키
89. 구찌
98. 렉서스
100. 록렉스
* Brandz Top 100 Most Powerful Brands
* Millward Brown Optimor의 브랜드 선정은 기업의 회계 데이터 및 전문가 의견, 브랜드의 잠재력과 성장성에 대한 소비자의 의견을 포함한다.
1. 코카콜라(The Coca-Cola)
2. 마이크로소프트(Microsoft)
3. IBM
4. GE
5. 노키아(Nokia)
6. 도요타 자동차 주식회사(Toyota Motor Corporation)
7. 인텔(Intel)
8. 맥도날드(McDonald's)
9. 디즈니(Disney)
10. 메르세데츠 벤츠(Mercedes)
12. 휴렛팩커드(HP)
13. BMW
14. 말보르(Marlboro)
16. 질레트(Gillette)
19. 혼다(Honda)
20. 구글(Google)
21. 삼성(Samsung)
25. 소니(Sony)
26. 펩시(Pepsi)
29. 나이키(Nike)
30. 버드와이저(Budwiser)
31. 델 컴퓨터(DEll)
33. 애플(Apple)
41. 포드(Ford)
44. 닌텐도(Nintendo)
46. 구찌(Gucci)
51. 로레알(L'Oreal)
55. 야후(Yahoo!)
62. 아마존 닷컴 주식회사(Amazon)
72. 현대
88. 스타벅스
92.렉서스
97. LG
98. 닛산
99. 폴로
![[100대 브랜드] 세계 파워 브랜드&광고 슬로건 순위](http://cfs5.tistory.com/upload_control/download.blog?fhandle=YmxvZzgwNjA4QGZzNS50aXN0b3J5LmNvbTovYXR0YWNoLzAvMjAwMDAwMDAwMDAwLmpwZw%3D%3D)
1.COCA-COLA Life tastes good.
2.MICROSOFT Where do you want to go today?
3.IBM And that's when it hits you. You're ready for IBM.
4.GE We bring good things to life.
5.NOKIA Connecting people.
6.INTEL The centre of your digital world.
7.DISNEY Come and live the magic.
8.FORD Better ideas. Driven by you.
9.McDONALD'S Did somebody say McDonalds? Now... 'We love to see you smile'
10.AT&T Boundless
11.MARLBORO Marlboro Country.
12.MERCEDES Follow whoever you are.
13.CITIBANK Where money lives.
14.TOYOTA The car in front is a Toyota.
15.HEWLETT-PACKARD Invent.
16.CISCO SYSTEMS Empowering the Internet generation.
17.AMERICAN EXPRESS Don't leave home without it.
18.GILLETTE Innovation is Gillette.
19.MERRILL LYNCH Ask Merrill
20.SONY Change the way you see the world.
21.HONDA Independent thinking. (also: 'Simplify.')
22.BMW The ultimate driving machine.
23.NESCAFE Awaken your senses.
24.COMPAQ Inspiration technology.
25.ORACLE Oracle software powers the internet.
26.BUDWEISER True. (Also 'This Bud's for you.')
27.KODAK Share moments. Share life.
28.MERCK It's your future. Be there.
29.NINTENDO Feel everything.
30.PFIZER Life is our life's work.
31.GAP Gap Denim. Wear it now.
32.DELL Connecting to your needs.
33.GOLDMAN SACHS Minds. Wide open.
34.NIKE Just do it.
35.VOLKSWAGEN Drivers wanted.
36.ERICSSON Make yourself heard.
37.HEINZ Mine's gotta have Heinz.
38.LOUIS VUITTON The spirit of travel.
39.KELLOGG'S Have you woken up to Kellogg's corn flakes?
40.MTV We're watching.
41.CANON Imaging across networks.
42.SAMSUNG Everyone's invited.
43.SAP The best-run e-businesses run SAP.
44.PEPSI The joy of Pepsi.
45.XEROX The digital document company.
46.IKEA Make a fresh start.
47.PIZZA HUT Great pizzas. Great times.
48.HARLEY-DAVIDSON The legend rolls on.
49.APPLE Think different.
50.GUCCI The hand of Gucci.
51.KFC No one does chicken like KFC.
52.REUTERS For people in the know.
53.SUN MICROSYSTEMS Take it to the nth.
54.KLEENEX Thank goodness for Kleenex.
55.PHILIPS Let's make things better.
56.COLGATE The world leader in oral care.
57.WRIGLEY'S For a cleaner whiter smile.
58.AOL So easy to use, no wonder we're the world's No.1.
59.YAHOO! Do you Yahoo?
60.AVON Let's talk.
61.CHANEL Share the fantasy.
62.DURACELL The most powerful alkaline battery in the world.
63.BOEING One destination. A world of solutions.
64.TEXAS INSTRUMENTS The world leader in DSP and analog.
65.KRAFT You know you want it.
66.MOTOROLA Intelligence everywhere.
67.LEVI'S Originality - Integrity - Innovation.
68.TIME Both sides of the story explored weekly.
69.ROLEX Perpetual spirit.
70.ADIDAS Long live sport.
71.HERTZ Suddenly, you're free again.
72.PANASONIC Just slightly ahead of our time.
73.TIFFANY America's house of design since 1837.
74.BP Beyond petroleum.
75.BACARDI Latin spirit in every one.
76.AMAZON.COM A real company in a virtual world.
77.SHELL Moving at the speed of life.
78.SMIRNOFF There's vodka and then there's Smirnoff.
79.MOET & CHANDON L'esprit Mo? & Chandon.
80.BURGER KING It's all about the burgers.
81.MOBIL Exceed. Why compromise.
82.HEINEKEN It's all about the beer.
83.THE WALL STREET JOURNAL Adventures in capitalism.
84.BARBIE Gotta B ...
85.POLO/RALPH LAUREN Active headquarters.
86.FEDEX This is a job for FedEx.
87.NIVEA It helps protect your skin.
88.STARBUCKS Your home from home.
89.JOHNNIE WALKER Keep walking.
90.JACK DANIELS Somethings never change.Jack Daniel's is one of them.
91.ARMANI Designs for the face.
92.PAMPERS We're right behind you. Every step of the way.
93.ABSOLUT Absolut revealed.
94.GUINNESS Good things come to those who wait.
95.FINANCIAL TIMES No FT, no comment.
96.HILTON It happens at the Hilton.
97.CARLSBERG Probably the best beer in the world.
98.SIEMENS Be inspired.
99.SWATCH Time is what you make of it.
100.BENETTON United colors of Benetton.
* 인터브랜드(Interbrand)-영국계 다국적 컨설팅 회사
2008 럭셔리 브랜드 가치 순위(Brandz)
- 영국계 마케팅컨설팅 회사인 Millward Brown Optimor가 전 세계 3만여 브랜드에 대한 수익 및 성장전망 등의 재무자료 분석 및 전 세계 650,000명 소비자 인터뷰를 통해 100대 기업선정
- 기업 브랜드의 미래가치를 계산
* Millward Brown Optimor의 브랜드 선정은 기업의 회계 데이터 및 전문가 의견, 브랜드의 잠재력과 성장성에 대한 소비자의 의견을 포함한다.
2007 세계 100대 브랜드[인터브랜드& 비즈니스위크 선정]
1. 코카콜라(The Coca-Cola)
2. 마이크로소프트(Microsoft)
3. IBM
4. GE
5. 노키아(Nokia)
6. 도요타 자동차 주식회사(Toyota Motor Corporation)
7. 인텔(Intel)
8. 맥도날드(McDonald's)
9. 디즈니(Disney)
10. 메르세데츠 벤츠(Mercedes)
12. 휴렛팩커드(HP)
13. BMW
14. 말보르(Marlboro)
16. 질레트(Gillette)
19. 혼다(Honda)
20. 구글(Google)
21. 삼성(Samsung)
25. 소니(Sony)
26. 펩시(Pepsi)
29. 나이키(Nike)
30. 버드와이저(Budwiser)
31. 델 컴퓨터(DEll)
33. 애플(Apple)
41. 포드(Ford)
44. 닌텐도(Nintendo)
46. 구찌(Gucci)
51. 로레알(L'Oreal)
55. 야후(Yahoo!)
62. 아마존 닷컴 주식회사(Amazon)
72. 현대
88. 스타벅스
92.렉서스
97. LG
98. 닛산
99. 폴로
2008 100대 브랜드
2007 세계 100대 광고 슬로건[인터브랜드& 비즈니스위크 선정]
2.MICROSOFT Where do you want to go today?
3.IBM And that's when it hits you. You're ready for IBM.
4.GE We bring good things to life.
5.NOKIA Connecting people.
6.INTEL The centre of your digital world.
7.DISNEY Come and live the magic.
8.FORD Better ideas. Driven by you.
9.McDONALD'S Did somebody say McDonalds? Now... 'We love to see you smile'
10.AT&T Boundless
11.MARLBORO Marlboro Country.
12.MERCEDES Follow whoever you are.
13.CITIBANK Where money lives.
14.TOYOTA The car in front is a Toyota.
15.HEWLETT-PACKARD Invent.
16.CISCO SYSTEMS Empowering the Internet generation.
17.AMERICAN EXPRESS Don't leave home without it.
18.GILLETTE Innovation is Gillette.
19.MERRILL LYNCH Ask Merrill
20.SONY Change the way you see the world.
21.HONDA Independent thinking. (also: 'Simplify.')
22.BMW The ultimate driving machine.
23.NESCAFE Awaken your senses.
24.COMPAQ Inspiration technology.
25.ORACLE Oracle software powers the internet.
26.BUDWEISER True. (Also 'This Bud's for you.')
27.KODAK Share moments. Share life.
28.MERCK It's your future. Be there.
29.NINTENDO Feel everything.
30.PFIZER Life is our life's work.
31.GAP Gap Denim. Wear it now.
32.DELL Connecting to your needs.
33.GOLDMAN SACHS Minds. Wide open.
34.NIKE Just do it.
35.VOLKSWAGEN Drivers wanted.
36.ERICSSON Make yourself heard.
37.HEINZ Mine's gotta have Heinz.
38.LOUIS VUITTON The spirit of travel.
39.KELLOGG'S Have you woken up to Kellogg's corn flakes?
40.MTV We're watching.
41.CANON Imaging across networks.
42.SAMSUNG Everyone's invited.
43.SAP The best-run e-businesses run SAP.
44.PEPSI The joy of Pepsi.
45.XEROX The digital document company.
46.IKEA Make a fresh start.
47.PIZZA HUT Great pizzas. Great times.
48.HARLEY-DAVIDSON The legend rolls on.
49.APPLE Think different.
50.GUCCI The hand of Gucci.
51.KFC No one does chicken like KFC.
52.REUTERS For people in the know.
53.SUN MICROSYSTEMS Take it to the nth.
54.KLEENEX Thank goodness for Kleenex.
55.PHILIPS Let's make things better.
56.COLGATE The world leader in oral care.
57.WRIGLEY'S For a cleaner whiter smile.
58.AOL So easy to use, no wonder we're the world's No.1.
59.YAHOO! Do you Yahoo?
60.AVON Let's talk.
61.CHANEL Share the fantasy.
62.DURACELL The most powerful alkaline battery in the world.
63.BOEING One destination. A world of solutions.
64.TEXAS INSTRUMENTS The world leader in DSP and analog.
65.KRAFT You know you want it.
66.MOTOROLA Intelligence everywhere.
67.LEVI'S Originality - Integrity - Innovation.
68.TIME Both sides of the story explored weekly.
69.ROLEX Perpetual spirit.
70.ADIDAS Long live sport.
71.HERTZ Suddenly, you're free again.
72.PANASONIC Just slightly ahead of our time.
73.TIFFANY America's house of design since 1837.
74.BP Beyond petroleum.
75.BACARDI Latin spirit in every one.
76.AMAZON.COM A real company in a virtual world.
77.SHELL Moving at the speed of life.
78.SMIRNOFF There's vodka and then there's Smirnoff.
79.MOET & CHANDON L'esprit Mo? & Chandon.
80.BURGER KING It's all about the burgers.
81.MOBIL Exceed. Why compromise.
82.HEINEKEN It's all about the beer.
83.THE WALL STREET JOURNAL Adventures in capitalism.
84.BARBIE Gotta B ...
85.POLO/RALPH LAUREN Active headquarters.
86.FEDEX This is a job for FedEx.
87.NIVEA It helps protect your skin.
88.STARBUCKS Your home from home.
89.JOHNNIE WALKER Keep walking.
90.JACK DANIELS Somethings never change.Jack Daniel's is one of them.
91.ARMANI Designs for the face.
92.PAMPERS We're right behind you. Every step of the way.
93.ABSOLUT Absolut revealed.
94.GUINNESS Good things come to those who wait.
95.FINANCIAL TIMES No FT, no comment.
96.HILTON It happens at the Hilton.
97.CARLSBERG Probably the best beer in the world.
98.SIEMENS Be inspired.
99.SWATCH Time is what you make of it.
100.BENETTON United colors of Benetton.
* 인터브랜드(Interbrand)-영국계 다국적 컨설팅 회사
2008 럭셔리 브랜드 가치 순위(Brandz)
| Rank | Brand | Brand Value ( $ Million) |
| 1 | Louis Vuitton | 25739 |
| 2 | Hermès | 9631 |
| 3 | Gucci | 9341 |
| 4 | Cartier | 9285 |
| 5 | Chanel | 8656 |
| 6 | Rolex | 6280 |
| 7 | Hennessy | 5401 |
| 8 | Armani | 5120 |
| 9 | Moet & Chandon | 4954 |
| 10 | Fendi | 4666 |
Source: Brandz Top 100 Power Brands, Business Week&Interbrand
관련글
[마켓/마케팅 트렌드] - 포춘 500대 글로벌 기업 및 미국 기업
[마켓/마케팅 트렌드] - 2008년 국가 브랜드 순위
[마케팅 이야기] - 기업과 소비자간의 5가지 관계
[마케팅 이야기] - [100대 브랜드]코카콜라 1위, 애플, 구글은 낯선 브랜드
[마케팅 이야기] - [100대 브랜드] 세계 파워 브랜드&광고 슬로건 순위
관련글
[마켓/마케팅 트렌드] - 포춘 500대 글로벌 기업 및 미국 기업
[마켓/마케팅 트렌드] - 2008년 국가 브랜드 순위
[마케팅 이야기] - 기업과 소비자간의 5가지 관계
[마케팅 이야기] - [100대 브랜드]코카콜라 1위, 애플, 구글은 낯선 브랜드
[마케팅 이야기] - [100대 브랜드] 세계 파워 브랜드&광고 슬로건 순위
마키디어는 마케팅 전문 블로그입니다. 인생과 사업을 위한 마케팅아이디어를 놓치지 말고 업데이트( ) 받아보세요!트위터 • 페이스북 팬페이지 •오픈캐스트 • 즐겨찾기 |
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2008 베스트 글로벌 100대 브랜드
Tracked from 마케팅브런치 - 마케팅 전문 뉴스레터 삭제인터브랜드와 비즈니스위크가 공동으로 선정하는 2008베스트 글로벌 100대 브랜드가 발표되었습니다. 1,2,3위는 코카콜라, IBM,MS이네요. 국내 기업으로는 삼성(21위)과 현대자동차(72위)가 100위 안에 들었습니다. 참고: <a style="" href="http://markidea.net/entry/2007-%EC%84%B8%EA%B3%84-100%EB%8C%80-%EB%B8%8C%EB%9E%9C%EB%93%9C%EA%..
2008/09/19 20:38
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